Trusted Personal Injury Attorneys in San Diego
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San Diego personal injury attorneys at Gershen Law fight aggressively to protect the rights of injury victims in Southern California. For more than three decades, we have represented injured clients in obtaining reasonable compensation after accidents caused by negligence. If you are dealing with an automobile accident, a slip and fall accident, or a wrongful death, our lawyers are ready to stand by your side and struggle for justice.

Our firsthand knowledge of California personal injury law and extensive courtroom experience make us a force to be reckoned with in helping individuals face medical bills, lost wages, and emotional distress. We approach every case with dedication and compassion—because your recovery matters to us.
Headquartered in the center of San Diego, we are privileged to serve the whole county and beyond. We are just minutes from the San Diego Superior Court and close to top-ranked trauma centers like Scripps Mercy Hospital. This convenience allows us to act quickly and stay in touch with your case every step of the way.
Most of all, we treasure trust. From the very first call through the final resolution, our clients can feel safe knowing that they’re in good hands with a group of attorneys who listen, communicate, and deliver. We’ve built our reputation on results—and we’re just getting started.
Why Hiring a Local San Diego Injury Lawyer Makes All the Difference
Choosing local matters, especially when it comes to legal representation after an accident. San Diego personal injury attorneys at Gershen Law bring unmatched insight into the region’s courts, judges, and insurance carriers. This local advantage gives our clients the upper hand from the very beginning.
We know how personal injury cases move through the San Diego Superior Court system, and we maintain strong professional relationships with area medical providers, investigators, and expert witnesses. These connections help us respond quickly, secure vital evidence, and build stronger cases—faster.
San Diego is a diverse city with distinct neighborhoods, each with its own accident risk profile. From the congested intersections in North Park to the busy I-5 corridor downtown, our team understands the city’s unique dangers and how to navigate liability in each one. We are also well-versed in local traffic patterns, accident-prone zones, and city safety ordinances, which allows us to investigate scenes with precision and confidence.
In addition, our physical office is centrally located near Balboa Park, providing easy access for consultations. Whether you’re in La Mesa, Chula Vista, or Mission Valley, we’re only minutes away. And if you can’t come to us, we offer virtual appointments to ensure support is always within reach.
This deep community connection drives better outcomes. When you choose Gershen Law, you get more than a legal advisor—you gain a fierce advocate who knows San Diego inside and out.
Why Choose Gershen Law for Your Personal Injury Case?
At Gershen Law, we understand that selecting the right attorney after an accident can make or break your case. San Diego personal injury attorneys at our firm bring decades of proven success and a fierce commitment to client care.
Extensive Experience in San Diego Courtrooms
San Diego personal injury attorneys at Gershen Law bring decades of proven success to every case. Our legal team has mastered local rules, procedures, and courtroom dynamics. This strategic experience leads to faster resolutions and stronger results for injury victims.
Direct Communication with Experienced Attorneys
At Gershen Law, clients never get lost in the shuffle. We believe direct communication builds trust and strengthens your case. Every client has access to a skilled attorney who stays involved from the first consultation through settlement or trial.
No Fees Unless Compensation Is Recovered
Our firm operates on a contingency basis. You pay no legal fees unless we win your case. This no-risk structure ensures that justice remains accessible to everyone, regardless of financial background. You can focus on healing while we focus on winning.
Deep Knowledge of San Diego Communities
San Diego’s neighborhoods each present unique accident risks. From Mission Valley to Ocean Beach, we know the local terrain. This insight allows us to investigate cases faster, interview witnesses sooner, and build compelling claims with precision.
A Trusted Reputation Built on Results
Many clients come to Gershen Law through referrals from friends, family, and colleagues who trust our commitment. We are proud to be recognized leaders within the San Diego legal community. Our dedication to achieving maximum compensation sets us apart.
Types of Personal Injury Cases We Handle
At Gershen Law, our San Diego personal injury attorneys represent clients in a wide range of accident cases. From vehicle collisions to slip and fall injuries, each case receives detailed attention and strategic legal support.
Car Accidents
Auto accidents are one of the most common personal injury claims in San Diego. At Gershen Law, our San Diego personal injury attorneys fight aggressively to secure compensation for car crash victims across the county. Each collision is different, but here are some of the most common types we handle:
Rear-End Collisions on I-5 and I-805
Rear-end crashes are extremely common on San Diego’s major freeways like I-5 and I-805, especially during heavy rush hour traffic. Often caused by distracted or aggressive driving, these collisions can lead to whiplash, spinal injuries, and head trauma. Our firm gathers crash scene evidence, secures witness statements, and negotiates aggressively with insurance companies to maximize your settlement.
T-Bone Accidents at Urban Intersections Like El Cajon Blvd & 30th Street
Intersection collisions, often called “T-bone accidents,” are especially dangerous and frequently occur at busy crossings like El Cajon Boulevard and 30th Street. These accidents usually happen when a driver runs a red light or fails to yield. Victims often suffer fractures, head injuries, or internal trauma. Gershen Law works to prove fault using traffic light data, accident reconstructions, and expert testimony.
Distracted Driving Incidents Involving Texting or Navigation Systems
In today’s connected world, distracted driving is a leading cause of accidents across San Diego County. Drivers texting, using GPS apps, or checking emails create deadly conditions. When distraction causes a crash, we aggressively pursue driver phone records, traffic camera footage, and witness testimony to hold negligent drivers accountable.
Multi-Vehicle Pileups During Heavy Freeway Traffic
High-speed, multi-vehicle accidents often occur on congested freeways like I-15, I-805, and Highway 163. These pileups create complex liability questions involving several drivers and multiple insurance policies. Gershen Law specializes in navigating these challenges, coordinating multi-party investigations, and ensuring our clients receive full compensation for their injuries and property damage.
Commercial Truck Accidents
Trucking collisions in San Diego often cause catastrophic injuries due to the size and weight of commercial vehicles. At Gershen Law, our San Diego personal injury attorneys aggressively pursue truck accident claims to ensure victims recover the full value of their losses.
18-Wheeler Crashes on the I-15 Freight Corridor
The I-15 corridor is a major route for freight haulers in and out of San Diego. Heavy truck traffic, tight deadlines, and driver fatigue contribute to frequent 18-wheeler crashes. Our team works quickly to preserve black box data, review driver logs, and coordinate with trucking safety experts to hold companies accountable.
Jackknife Accidents on Curved Ramps Near the 163 and 94 Interchange
Sharp turns and uneven surfaces around freeway interchanges like the 163 and 94 create high risks for jackknife accidents. When a truck folds onto itself, it can block multiple lanes and cause chain-reaction collisions. Gershen Law partners with accident reconstructionists to prove mechanical failures, road design flaws, or driver negligence.
Collisions Involving Sleep-Deprived or Improperly Trained Drivers
Truck drivers working under pressure sometimes skip required rest breaks or operate without sufficient training. Fatigued or unqualified drivers cause devastating accidents. Our firm digs into company hiring records, driver certifications, and compliance with FMCSA safety regulations to expose negligence and demand maximum compensation.
Crashes Involving Failed Maintenance or Overloaded Trailers
Trucking companies that cut corners on vehicle maintenance or overload trailers put everyone at risk. Faulty brakes, worn tires, or excessive cargo can lead to uncontrollable crashes. Gershen Law uses mechanical inspection reports and cargo manifests to prove liability and pursue every responsible party for damages.
Motorcycle Accidents
Motorcyclists face unique dangers on San Diego roads, often due to the negligence of larger vehicle drivers. Our San Diego personal injury attorneys fight to protect the rights of riders and secure full recovery for their injuries.
Left-Turn Accidents Near Beach Areas Like Pacific Beach
Many motorcycle accidents happen when drivers fail to yield while making left-hand turns, especially in busy tourist areas like Pacific Beach. These collisions often lead to serious injuries like fractures and traumatic brain injuries. Our team gathers intersection surveillance footage, accident reconstructions, and witness statements to prove driver fault.
Dooring Incidents in High-Traffic Zones Like Downtown San Diego
Motorcyclists traveling through downtown corridors are especially vulnerable to “dooring” accidents, where a parked driver opens a door into a rider’s path without checking for traffic. These incidents cause abrupt crashes, often resulting in severe orthopedic injuries. Gershen Law pursues aggressive claims against negligent drivers and vehicle owners.
Lane-Splitting Crashes During Congested Freeway Traffic
Lane-splitting is legal in California, but inattentive or aggressive drivers often cause accidents by shifting lanes suddenly. Heavy congestion on freeways like I-5 and I-805 increases the risk. Our attorneys are experts in explaining legal lane-splitting practices to insurance adjusters and juries to protect motorcyclists’ rights.
Rear-End Collisions While Stopped at Lights
Even when fully stopped at intersections, motorcyclists can be rear-ended by distracted drivers. These impacts can eject riders from their bikes, leading to spinal injuries or traumatic brain injuries. Gershen Law builds strong evidence files, including police reports and medical records, to pursue maximum recovery.
Rideshare Accidents (Uber & Lyft)
San Diego’s thriving rideshare scene offers convenience but also brings complicated legal challenges when accidents happen. At Gershen Law, our San Diego personal injury attorneys have the experience needed to untangle Uber and Lyft insurance policies and aggressively pursue rightful compensation.
Uber Accidents in San Diego
Uber drivers are involved in hundreds of accidents every year across San Diego County. From Downtown Gaslamp Quarter pickups to late-night rides in Pacific Beach, crashes involving Uber vehicles happen at all hours.
Uber accident claims are complex because liability shifts depending on whether the driver was waiting for a ride request, en route to pick up a passenger, or actively transporting someone. Gershen Law investigates driver app status, insurance coverages, and police reports immediately to ensure our clients don’t fall through the cracks between Uber’s corporate policies and private auto insurance.
We also work with local accident scene investigators and pull crash data from busy corridors like University Avenue, Mission Valley, and the San Diego International Airport loop to strengthen our clients’ claims.
Lyft Accidents in San Diego
Lyft accidents share many of the same challenges but often involve additional issues like gaps in insurance coverage and driver employment status. In San Diego, Lyft rides are especially popular near event venues like Petco Park and SDSU, increasing the chances of distracted driving or rushed pick-ups.
When involved in a Lyft crash, it’s critical to act fast. Gershen Law immediately sends preservation letters to Lyft’s corporate offices to secure ride data, driver background checks, and insurance details. Our attorneys also pursue compensation for not only physical injuries but also missed work, future medical treatment, and emotional trauma.
By building airtight cases from day one, we force Lyft’s insurance partners to offer fair settlements—or face us in court.
Bicycle Accidents
San Diego’s scenic beauty makes biking popular, but negligent drivers often turn a leisurely ride into a life-altering accident. Our San Diego personal injury attorneys at Gershen Law stand up for cyclists injured by careless drivers and unsafe conditions.
Crosswalk Accidents at Intersections Like University Avenue and 30th Street
Bicyclists crossing busy intersections, such as University Avenue and 30th Street, are at high risk when drivers fail to yield. These accidents often cause severe fractures, head trauma, and internal injuries.
Gershen Law investigates driver negligence by securing intersection surveillance footage, interviewing witnesses, and analyzing police reports. Our team ensures that injured cyclists are fully compensated for hospital stays, surgeries, lost income, and emotional suffering.
Sideswipe Collisions Along Protected Bike Lanes
Protected bike lanes on major roads like Harbor Drive and Imperial Avenue are intended to keep cyclists safe. However, careless or speeding drivers still cross into these lanes, causing devastating sideswipe crashes.
Our firm immediately works to secure accident scene evidence and vehicle data. We partner with local bike safety organizations to show how violations of designated bike paths contributed to your injuries.
“Dooring” Accidents Near Parked Cars, Especially Downtown
In dense urban areas like Downtown San Diego, “dooring” accidents happen when drivers or passengers open car doors directly into the path of oncoming cyclists.
Gershen Law aggressively pursues liability against negligent drivers who fail to check for approaching bicyclists. We recover damages for orthopedic injuries, disfigurement, and the cost of reconstructive surgeries often needed after these incidents.
Hit-and-Run Bicycle Crashes Near Beaches and Coastal Paths
Hit-and-run bicycle crashes are unfortunately common along beach areas like Mission Beach and Coronado. Injured cyclists often feel powerless without an identified driver.
Our attorneys work closely with law enforcement and private investigators to locate responsible parties. Even if the driver isn’t found, Gershen Law helps victims pursue uninsured motorist claims through their own policies, ensuring they aren’t left without compensation.
Pedestrian Accidents
San Diego’s walkable neighborhoods attract locals and tourists alike. Yet, negligent drivers continue to cause serious pedestrian accidents. Gershen Law’s San Diego personal injury attorneys fight fiercely for injured pedestrians’ rights.
Crosswalk Accidents in Hillcrest, North Park, and Little Italy
Neighborhoods like Hillcrest, North Park, and Little Italy are bustling with foot traffic. Sadly, impatient drivers often ignore crosswalk laws, striking pedestrians who have the right of way.
We secure traffic light data, eyewitness accounts, and nearby business surveillance footage to prove liability. Gershen Law fights to recover compensation for emergency room care, surgeries, physical therapy, and lost wages.
Parking Lot Injuries at Retail Centers Like Fashion Valley Mall
Busy shopping centers like Fashion Valley Mall and Westfield UTC are hotspots for pedestrian injuries. Drivers backing out without checking or speeding through lots cause devastating collisions.
Our attorneys investigate poorly designed parking lots and distracted driver behavior. We aggressively pursue claims against drivers and, when appropriate, property owners for unsafe lot designs that contributed to the injuries.
Sidewalk Collisions Caused by E-Scooters or Reckless Drivers
With San Diego’s surge in e-scooter use, sidewalk collisions have dramatically increased. Reckless scooter riders and inattentive drivers frequently cause accidents in areas like Downtown and the Gaslamp Quarter.
Gershen Law investigates every aspect of the crash, including scooter company negligence and driver responsibility. We work to secure compensation for both physical injuries and emotional trauma stemming from these sudden incidents.
Hit-and-Run Incidents in Downtown Entertainment Zones
Hit-and-run pedestrian accidents are disturbingly common near popular nightlife hubs like the Gaslamp Quarter and East Village. Victims often face serious injuries with little immediate recourse.
Our firm works closely with local police departments and private investigators to identify hit-and-run drivers. If necessary, we pursue uninsured motorist claims and ensure victims receive full compensation even when the driver cannot be found.
Dog Bite Injuries
Dog attacks can cause severe physical injuries and lasting emotional trauma. California law holds dog owners strictly liable for bites, but victims still need strong legal representation. At Gershen Law, our San Diego personal injury attorneys fight for full compensation after dog bite incidents across the region.
Dog Attacks in Public Parks or Beaches Like Balboa Park and Mission Bay
San Diego’s popular outdoor spaces like Balboa Park and Mission Bay are common sites for dog bite incidents. Off-leash dogs, negligent owners, and distracted handlers often create dangerous situations for other park-goers.
When an attack happens in a public place, Gershen Law moves quickly to identify the dog owner, document the scene, and gather witness statements. We also work to determine whether park regulations were violated, strengthening your claim for medical expenses, emotional trauma, and permanent scarring.
Bites in Private Homes Where the Dog Had a Known History of Aggression
Dog bites that occur in private homes, especially when the dog has a documented history of aggression, present clear cases of owner negligence. Guests, contractors, and even delivery workers have a right to be protected from dangerous pets.
Our team subpoenas veterinary records, prior incident reports, and neighbor testimonies to prove the owner’s liability. Gershen Law ensures that victims injured in private residences receive fair compensation without the burden of facing aggressive insurance defense teams alone.
Injuries to Children in Apartment Complexes or Community Spaces
Children are among the most vulnerable victims of dog bites, particularly in shared spaces like apartment complexes, playgrounds, and community parks. A single attack can cause disfigurement, infection, and psychological trauma that lasts a lifetime.
Gershen Law takes child injury cases extremely seriously. We work with pediatric medical specialists, child psychologists, and plastic surgeons to fully document both physical and emotional damages. Our firm also investigates property management practices to see if negligent supervision or inadequate fencing contributed to the attack.
Slip and Fall Accidents
Slip and fall accidents can cause devastating injuries, especially for older adults and children. At Gershen Law, our San Diego personal injury attorneys aggressively pursue compensation for victims who suffer due to unsafe property conditions.
Falls in Major Retail Stores Like Target or Vons
Slip and fall incidents often happen in large retail stores like Target, Vons, and Ralphs across San Diego County. Wet floors, unattended spills, or misplaced merchandise create dangerous conditions for shoppers.
When retail stores fail to maintain safe premises, Gershen Law steps in quickly. We secure incident reports, surveillance footage, and maintenance logs to prove negligence and recover damages for medical bills, lost wages, and pain and suffering.
Apartment Complex Negligence in Neighborhoods Like University Heights
Poorly maintained apartment complexes in neighborhoods like University Heights, North Park, and City Heights are common sites for serious falls. Broken stair railings, cracked walkways, and inadequate lighting contribute heavily to these accidents.
We hold property managers, landlords, and property owners accountable by using lease agreements, inspection reports, and tenant testimony. Gershen Law ensures injured renters and visitors get the justice and compensation they deserve.
Restaurant Spills That Go Uncleaned for Hours
Restaurants in San Diego’s busy areas like Little Italy, Hillcrest, and the Gaslamp Quarter must promptly address spills and hazards. When staff fail to clean up liquids, dropped food, or greasy floors, serious injuries can result.
Our attorneys act quickly to gather witness statements, request restaurant cleaning logs, and subpoena any available security footage. Gershen Law aggressively pursues premises liability claims to compensate injured patrons for their medical care and other losses.
Unsafe Hotel Premises Near the Gaslamp Quarter
Hotels near the Gaslamp Quarter and the Embarcadero attract millions of visitors every year. Unfortunately, unsafe stairwells, loose carpeting, or broken tiles can lead to serious slip and fall accidents.
Gershen Law demands accountability from hotel management companies and property owners. We investigate maintenance records, past complaints, and safety inspections to build strong cases for our clients, ensuring full recovery for medical expenses, lost income, and emotional distress.
Wrongful Death Cases
Losing a loved one to negligence is devastating, both emotionally and financially. At Gershen Law, our San Diego personal injury attorneys provide compassionate yet aggressive representation for families seeking justice through wrongful death claims.
Fatal Car or Motorcycle Crashes in San Diego
Tragic vehicle accidents are a leading cause of wrongful death in San Diego. Whether a loved one was lost in a reckless motorcycle crash on Pacific Highway or a drunk driving collision near downtown, surviving family members deserve answers—and compensation.
Gershen Law meticulously investigates crash scenes, obtains police reports, and works with accident reconstruction experts. We fight to recover damages for funeral costs, lost future earnings, loss of companionship, and emotional suffering, easing some of the financial burden during an unimaginably difficult time.
Construction Site or Workplace Accidents
Construction zones across San Diego, including major developments in East Village and Mission Valley, are inherently dangerous. When site managers fail to maintain safe conditions, fatal accidents happen.
Our firm acts immediately to preserve critical evidence, interview coworkers, and review Occupational Safety and Health Administration (OSHA) reports. Gershen Law pursues claims against negligent contractors, property owners, and third-party vendors to hold all responsible parties accountable for preventable workplace deaths.
Dangerous Property Conditions
Slip and falls, drownings, or structural collapses on dangerous properties can also result in wrongful death. Hotels near the Gaslamp Quarter, apartment complexes, or shopping centers like Westfield UTC must maintain safe environments for guests and residents.
When they fail, Gershen Law steps in. We gather maintenance records, inspection reports, and past complaints to prove property owner negligence. Our team fights to ensure families receive the compensation they need to cope with medical bills, funeral expenses, and emotional loss.
Medical Negligence or Misdiagnosis
Hospitals and healthcare providers in San Diego, including major facilities like UC San Diego Health and Sharp Memorial Hospital, are trusted with patients’ lives. However, when medical professionals fail to diagnose, treat, or act responsibly, the consequences can be fatal.
Our firm collaborates with medical experts to review records, identify errors, and build strong wrongful death cases based on medical negligence. We aggressively pursue hospitals, doctors, and healthcare corporations that breach the trust patients place in them.
Types of Injuries Our San Diego Personal Injury Attorneys Handle
At Gershen Law, we understand that every injury changes a life. Our San Diego personal injury attorneys aggressively pursue maximum compensation for a wide range of serious injuries, always backed by medical experts and a commitment to personalized care.
Head Injuries and Traumatic Brain Injuries (TBI)
Brain injuries are among the most devastating consequences of an accident. Even a mild traumatic brain injury can lead to lifelong cognitive challenges, emotional instability, and chronic headaches.
Common causes include:
- High-speed car collisions
- Bicycle accidents without helmets
- Slip and fall incidents striking the back of the head
In San Diego, many TBI victims receive initial treatment at Scripps Mercy Hospital or UC San Diego Health – Hillcrest Medical Center, both leading trauma centers for head injuries.
We work closely with neurologists and cognitive rehabilitation specialists to document long-term effects and fight for full financial recovery.
Spinal Cord Injuries
Spinal cord trauma can result in partial or complete paralysis, loss of motor skills, and the need for lifelong medical care. These cases require aggressive advocacy and a deep understanding of medical projections for future expenses.
We handle cases involving:
- Fractured vertebrae from falls at construction sites
- Herniated discs from rear-end collisions
- Complete paralysis from motorcycle crashes
Victims often require long-term treatment at facilities like Sharp Rehabilitation Center, one of San Diego’s top spinal injury centers. Our firm ensures these lifelong needs are fully accounted for in settlement demands.
Orthopedic Injuries
Broken bones, torn ligaments, and joint injuries are common in accidents but can lead to serious complications without prompt and proper care.
We represent clients suffering from:
- Fractured hips and wrists after slip and fall incidents
- Torn ACLs and rotator cuffs from bicycle and pedestrian accidents
- Complex fractures requiring surgical intervention after truck collisions
Orthopedic surgeries are frequently performed at hospitals like Rady Children’s Hospital Orthopedic Center (even for young adult cases) or Sharp Memorial Hospital’s trauma unit.
Our team collaborates with orthopedic surgeons and physical therapists to build strong, future-focused claims.
Burn Injuries
Burn injuries are excruciating, often causing permanent disfigurement, infection risks, and emotional trauma. They require specialized care and a long, painful recovery process.
We advocate for victims suffering burns from:
- Car explosions or post-collision vehicle fires
- Apartment fires caused by landlord negligence
- Workplace electrical fires or chemical burns
In San Diego, burn victims often seek critical care at UC San Diego Health’s Regional Burn Center, one of the region’s top treatment centers. Gershen Law ensures that pain, suffering, and future surgeries are fully valued in every claim.
Internal Injuries
Internal bleeding, organ damage, and punctured lungs are often invisible at first but can quickly become fatal without emergency treatment.
We handle cases involving:
- Blunt abdominal trauma from car accidents
- Penetrating injuries from sharp debris in workplace accidents
- Chest injuries causing collapsed lungs after high-speed crashes
Emergency surgery often occurs at major trauma hospitals like Scripps Memorial Hospital La Jolla, renowned for its advanced emergency services. Our attorneys consult with trauma surgeons to clearly document these life-threatening conditions.
Emotional and Psychological Injuries
Physical injuries are only part of the damage an accident can cause. Many clients suffer profound emotional trauma, including PTSD, anxiety, and depression.
Common triggers include:
- Surviving violent motor vehicle accidents
- Losing a loved one to wrongful death
- Dog attacks causing fear of animals or social anxiety
Our team often partners with licensed psychologists and psychiatrists in San Diego to establish the emotional toll of accidents. These damages are real—and we pursue them aggressively in settlement negotiations and trials.
How Gershen Law Maximizes Your Compensation
At Gershen Law, we don’t just settle cases—we build them to win. Our San Diego personal injury attorneys take a meticulous, results-driven approach to maximize compensation for every client we serve. From the first investigation to final settlement or trial, we fight for every dollar you deserve.
Thorough Case Investigations
The first step toward compensation is uncovering the truth. We begin every case by launching a full-scale investigation. This includes collecting police reports, surveillance footage, witness statements, and scene photographs.
We often partner with private investigators and forensic experts to reconstruct accidents. In complex cases—like truck crashes or multi-vehicle pileups—we secure black box data and vehicle diagnostics to establish fault beyond question.
When needed, we subpoena traffic camera footage from intersections across San Diego, including major corridors like El Cajon Blvd, Market Street, and Mira Mesa Boulevard.
Strategic Use of Medical Experts
Documenting injuries isn’t enough. To maximize value, we work with top medical specialists throughout San Diego to explain the full extent of your condition, both current and future.
Whether your treatment occurs at Sharp Memorial Hospital, Scripps Mercy Hospital, or through private rehabilitation providers, we ensure your medical records reflect the severity and long-term impact of your injuries.
We also secure future care plans and cost projections, which are critical in cases involving spinal injuries, brain trauma, or long-term disability.
Aggressive Settlement Negotiations
Insurance companies do not want to pay fair value. That’s why we build leverage before negotiation ever begins. By assembling expert reports, economic loss analyses, and injury projections early, we enter settlement talks with maximum force.
Our attorneys push back against lowball offers, delay tactics, and blame-shifting strategies. We won’t settle for less—and the insurers know it.
Trial-Ready Preparation
While many cases resolve through negotiation, we prepare every claim as if it’s going to trial. This approach drives stronger outcomes because defense attorneys recognize our readiness.
If your case proceeds to court, we present compelling narratives supported by expert testimony, visual aids, and medical evidence. With local courtroom experience, we tailor our arguments to San Diego juries and judges.
Trial preparation isn’t just a threat—it’s a tool we use to secure the full compensation our clients deserve.
Full Valuation of Damages
We pursue every category of compensation allowed under California law, including:
- Past and future medical expenses
- Lost income and diminished earning capacity
- Pain and suffering
- Emotional distress
- Permanent disability or disfigurement
Our firm also pursues punitive damages in cases involving egregious negligence, such as DUI accidents or reckless disregard for safety.
Real Stories and Cases in San Diego
Accidents happen every day in San Diego, often with life-altering consequences. Our San Diego personal injury attorneys at Gershen Law are ready to step in when tragedy strikes, providing aggressive legal support and compassionate guidance. Here are real examples from our community—and how our firm can help in similar situations.
Fatal Motorcycle Crash in Escondido
In a devastating case, a 16-year-old boy lost his life in a motorcycle accident in Escondido. According to NBC San Diego, the young rider was struck near an intersection, suffering fatal injuries.
Motorcycle accidents often lead to catastrophic injuries or death due to the lack of physical protection. In situations like this, Gershen Law can help grieving families file wrongful death claims to recover funeral costs, lost future earnings, and emotional damages. We investigate intersections, traffic signals, and driver behavior thoroughly, ensuring that negligent drivers are held fully accountable.
Serious Collision at Torrey Pines Park Road in La Jolla
A recent crash on Torrey Pines Park Road in La Jolla left multiple people trapped and seriously injured. FOX 5 San Diego reported that emergency crews needed to use specialized equipment to rescue occupants from mangled vehicles.
High-speed collisions in areas like Torrey Pines often involve complex liability issues, including multiple vehicles, dangerous road designs, or negligent drivers. At Gershen Law, we work swiftly to preserve black box data, analyze vehicle damage, and bring in accident reconstruction experts. Victims deserve full compensation for medical bills, surgeries, therapy, and lost wages—our team ensures they get it.
Wrongful Death Lawsuit After USD Student Killed on Freeway
A University of San Diego student lost her life after her vehicle broke down on a freeway and was subsequently struck by another car. As reported by NBC San Diego, the family pursued a wrongful death lawsuit, naming multiple defendants.
Wrongful death cases like this require a law firm that can navigate complex layers of liability, including vehicle maintenance companies, government entities, and negligent drivers. Gershen Law conducts independent investigations and collaborates with forensic experts to identify every party responsible. Our attorneys fight tirelessly to secure justice for grieving families, ensuring every loss is fully accounted for.
Pedestrian Struck and Killed in South Bay
Pedestrian fatalities are a growing concern across San Diego County. In one tragic incident, a pedestrian was struck and killed while crossing a busy South Bay street, according to FOX 5 San Diego.
Pedestrian accident cases demand immediate action. Gershen Law quickly secures scene evidence, contacts witnesses, and obtains traffic surveillance footage. We also work with traffic engineering experts to analyze whether poor lighting or defective crosswalk designs contributed to the accident. Our firm ensures pedestrian victims, or their families, are not
Frequently Asked Questions About San Diego Personal Injury Attorneys
When an accident turns your life upside down, it’s natural to have questions. Below, our San Diego personal injury attorneys answer some of the most common concerns clients bring to us.
How Much Does It Cost to Hire a Personal Injury Attorney?
At Gershen Law, hiring a personal injury attorney costs nothing upfront. We work on a contingency fee basis, meaning you only pay if we win your case. Our fees come out of your settlement, never out of your pocket.
What Should I Do Immediately After an Accident?
After an accident, your first step should be to seek medical attention—even if you feel fine. Then, if possible, document the scene with photos, gather witness contact information, and file a police report. Finally, contact a San Diego personal injury attorney before speaking with insurance companies.
How Long Do I Have to File a Personal Injury Lawsuit in California?
In California, you generally have two years from the date of the accident to file a personal injury lawsuit. This is called the statute of limitations. However, specific cases, such as claims against government entities, have much shorter deadlines. Consulting an attorney early helps protect your rights.
What Types of Compensation Can I Recover?
Victims may be entitled to compensation for medical expenses, lost wages, future medical care, pain and suffering, emotional distress, and property damage. In some cases, punitive damages may also apply when the defendant’s actions were particularly reckless or malicious.
Can I Still Recover Damages If I Was Partially at Fault?
Yes. California follows a pure comparative negligence rule. That means you can still recover compensation even if you were partly at fault for the accident. However, your recovery amount will be reduced by your percentage of fault.
How Long Will My Personal Injury Case Take to Settle?
Every case is different. Some cases settle within a few months, while others involving complex injuries or disputed liability can take a year or longer. Gershen Law aggressively pursues fair settlements but is always prepared to take cases to trial when necessary.
What If the Insurance Company Offers Me a Quick Settlement?
Be cautious. Insurance companies often offer lowball settlements early, hoping victims accept less than their case is worth. Always consult a personal injury attorney before agreeing to any settlement. Gershen Law can evaluate whether an offer truly covers your needs and long-term recovery.
Contact Our San Diego Personal Injury Attorneys Today
When an accident turns your world upside down, you deserve a legal team that fights for your future with skill, passion, and dedication. At Gershen Law, our San Diego personal injury attorneys are ready to stand by your side, offering the personalized service and aggressive representation you need to move forward.
We offer free consultations and work on a contingency fee basis—you pay nothing unless we win your case. Whether you were injured in a car crash, slip and fall, dog bite, or any other accident caused by negligence, our team is here to help.
Do not wait to protect your rights. Evidence disappears quickly, and insurance companies are already building their defense.
Contact Gershen Law today to schedule your free case evaluation. Let’s start fighting for the compensation—and the justice—you deserve.
Schedule Your Free Consultation
Or call us directly at (619) 439-0767 for immediate assistance.
Reviews for Michelle Gershen
Michelle Gershen is a wonderful lawyer. She helped me step by step with my neck injury from a motor vehicle accident. I would highly recommend hiring her if you are in need of a lawyer. If I could give more than five stars I would.
Jenna M.
Personal, professional, responsive! All Attorneys should be like Michelle! She got my case taken care of and helped me when I needed it most. I would highly recommend her to anyone!
Annette M.
She will fight long and hard for your best interest! Michelle is the 3rd attorney I have worked with, and what a relief it was to have landed in her care. She kept me informed every step of the way, was extremely confident, professional, and organized. She is truly exceptional at what she does and it felt like my friend was working for me.
Joseph P.
I was lucky enough to meet Michelle at my last job. I have always found her to be helpful, supportive, and very responsive. Everyone I have referred to Michelle has been extremely pleased with her professionalism and caring demeanor. As a sole practitioner, she has the ability to react quickly when needed, and she is always cost-conscious.
Amy G.

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When you schedule your free consultation with personal injury attorney Michelle Gershen in San Diego, it's important to come prepared with specific questions you'd like us to address. Some of the common questions clients ask include:

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Personal injury law firm